Wiggle & Wag is a small, independent dog shop based at Pyle Farm in Trudoxhill, just outside Frome. We’re obsessed with finding the best food, treats, beds and adventure gear for dogs – and giving owners honest, practical advice you can trust.
Whether you shop online or visit our wooden cabin on the farm, you’ll find carefully chosen products that put your dog’s health, comfort and happiness first. No gimmicks, no hard sell – just good kit, good food and a warm welcome for every wagging tail.
Where dogs come first
A small Somerset dog shop with a big heart
Wiggle & Wag is our little wooden dog shop on Pyle Farm in Trudoxhill, just outside Frome. We’re a family-run, dog-obsessed business that believes shopping for your dog should feel personal, friendly and fun – never overwhelming. Whether you visit us in the cabin or shop online, you’ll find the same warm welcome, honest advice and carefully chosen products that we’re happy to use with our own dogs.
Inside Wiggle & Wag
Packed with tried-and-tested dog essentials
Step through the cabin doors and you’ll find shelves full of things that genuinely make life better for dogs and their humans. From practical travel bowls, slow feeders and treat jars to enrichment toys, grooming must-haves and clever training tools, everything is hand-picked for quality and value. If you’re not sure what will suit your dog, just ask – we’re always happy to talk you through options and share what we’ve seen work in real life.
Thoughtfully chosen brands
Quality food, treats, beds & more
We only stock brands we know, love and trust. That means complete foods with clear ingredients, natural treats in a range of proteins, supportive beds from George Barclay, adventure gear that stands up to mud, weather and zoomies. We test new products with our own dogs before they reach the shelves, so you can feel confident that what you’re buying is safe, comfortable and made to last.
