Wiggle & Wag – Premium Dog Gear, Food and Adventure Equipment
Your Dog’s Local & Online Outfitter
Premium dog food, natural treats, dog harnesses and adventure gear from our Somerset dog shop.
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Everthing Your Dog Needs, All In One Place
This Week's Top Pics
Customers Favourites and Staff Must-Haves
Ruffwear Front Range™ Flex Harness
Ruffwear Front Range™ Flex Collar
Ruffwear Front Range® Flex Leash
Ruffwear Ridgeline™ Harness
Ruffwear Ridgeline™ Collar
Ruffwear Ridgeline™ Leash
Adventure Ready Gear
Non-stop Dogwear & Ruffwear
Trail-tested dog harnesses, belts and outdoor gear built for adventure.
Explore premium equipment from Non-stop dogwear and Ruffwear, trusted
by canicross runners, hikers and active dogs.
Natural Treats
Air-dried goodness
Reward your dog with healthy, natural treats made from high-quality ingredients.
Explore our full range of natural dog treats including air-dried chews, training rewards and long-lasting treats your dog will love.
Natural Pig Ears: Healthy Protein Chews for Dogs
Rabbit Ears with Hair: Natural Dog Chew for Sensitivities
Cow Ears – Natural Long-Lasting Dog Chews
Natural Beef Scalp Dog Chews - Protein-Rich Dental Treats
Deer Leg With Hair : Natural Chew Treat for Dogs
Pork Spaghetti Dog Treat: Nutritious Snack for All Age Dogs
Rabbit Skin with Hair approx 50cm
Buffalo Ears (No Hair) – Natural Long-Lasting Dog Chews
Premium Dog Beds
George Barclay Comfort
Memory foam mattresses, sofa beds and Box beds. Easy-clean fabrics. Perfect for dogs who love to snooze in style and comfort.
Trusted Dog Brands We Stock
Loved by dogs and their humans
Real feedback from customers who shop online and in store – from adventure gear to dog food and natural treats.
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From the Wiggle and Wag Blog
Guides, gear advice and nutrition tips for a happy, healthy dog.
Ruffwear UK Stockist: Where to Buy Ruffwear Dog Gear in the UK
Where to buy Ruffwear dog gear in the UK, what to look for in a stockist, and how to choose the right Ruffwear equipment for walking and hiking.
Winter Dog Walking & Hiking: Ruffwear Gear for Cold and Wet Weather
A practical guide to Ruffwear winter dog gear. Learn how to keep your dog warm, dry and comfortable on cold and wet walks.
Everyday Dog Walking Gear: Ruffwear Harnesses, Leads & Collars Explained
A practical guide to Ruffwear dog walking gear. Learn how to choose the right harness, leash and collar for comfortable everyday walks.
Hiking With Your Dog: Choosing the Right Ruffwear Gear for the Trail
Learn how to hike safely with your dog using Ruffwear gear. A practical guide to harnesses, leashes and weather protection for trail adventures.
Ruffwear Dog Gear Guide: Choosing the Right Equipment for Outdoor Adventures
A practical guide to Ruffwear dog gear for walking, hiking and outdoor adventures. Learn how to choose the right harness, leash and equipment for active dogs.
Canicross Gear Guide: How to Run With Your Dog Using the Right Equipment
A practical guide to canicross gear, covering belts, bungee lines and pulling harnesses. Learn how to choose the right setup to run safely and comfortably with your dog.
Healthy Chewing for Dogs
Healthy chewing is essential for your dog’s physical and mental wellbeing. From supporting dental health to reducing boredom and stress, the right natural chews can make a big difference. Discover why chewing matters, what makes a chew safe and digestible, and how to choose the best options for your dog.
Adventure Checklist
Get ready for your next dog-friendly outing with the ultimate adventure checklist. Discover must-have outdoor gear to keep your dog safe, comfortable and happy — including harnesses, leads, weather protection, hydration essentials, paw care and smart add-ons for all seasons and activities.
How Do I Keep My Dog Entertained While at Work?
Keeping your dog entertained while you’re at work helps prevent boredom, restlessness and unwanted behaviours. Discover smart ways to keep your dog mentally and physically engaged throughout the day, including interactive toys, chew options, play areas and establishing a daily routine that supports their wellbeing.
Non-stop Dogwear UK
Discover Non-stop Dogwear — a brand built for active dogs and outdoor explorers. Their range includes ergonomic harnesses, rugged leads, performance jackets and protective accessories that help keep dogs comfortable, safe and ready for adventure.
Choosing a Harness
Find the perfect harness for your dog with our helpful guide. Learn how to choose based on fit, comfort, purpose and design to ensure safer, more enjoyable walks and better control for every type of adventure.
Ruffwear at Wiggle and Wag Frome
Discover Ruffwear at Wiggle and Wag — a collection of premium outdoor dog gear designed for comfort, durability and performance. From versatile harnesses and reliable leads to weather-ready accessories, Ruffwear products help make every walk or adventure more enjoyable for you and your dog.
Follow @wiggleandwagfrome
Behind the scenes, new arrivals and lots of waggy tails.